‘Is MH17 Malaysian Airlines tragedy a sign to consider life insurance’?

The title of this post is actually one of the running ads campaign by Victoria-based Lisa Group, Australia. The keyword was bought via Google Adsense after the tragedy of MH17 Malaysian Airlines crash took place nearby the Ukraine-Russian border.

The ads appeared on searches of Malaysian Airlines, indicating Google Adwords had been bought with the aim of driving traffic to the Lisa Group site.

Lisa Group shifted responsibility for the ads to its overseas partner which handles the search engine marketing and produce leads for the insurance firm.

The ads however has been ordered to be taken down by the Lisa Group and also has publicly apologized  to the public due to the controversies made earlier.

As a recap, the MH17 is a flight belongs to Malaysia Airlines, which tragically crashed nearby the Ukraine-Russian border on 17th of July 2014. The major passenger of the commercial airlines are from The Netherlands with total of 154 people. The MH17 Boeing 777 commercial airlines is the second flight tragedy for the year 2014 in the MAS fleet, preceded by MH370 which has been reported lost from contact since March 8, 2014 on its way to Beijing from KLIA. 

Source.